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Cult of analytics: data analytics for marketing

By: Material type: TextTextPublication details: Abingdon, Oxon ; New York,London Routledge, Taylor & Francis Group 2016Edition: 2nd edDescription: xiv,202ISBN:
  • 9781138837997
Subject(s): DDC classification:
  • 658.872 JAC
Summary: "Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book. Easy to read, easy to follow, easier still find relevant ideas you can implement in your company.' - Avinash Kaushik, author of `Web Analytics: An Hour A Day'`Web Analysis is central to the success of most modern organisations. However, operationalising the insights gleaned and the next actions to take are what hold back many from reaping the benefits of web analytics. The Cult of Analytics is a must read from someone who is not just sharing hope and theory but someone who has actually done it for others and is willing to show you the way.' - Bryan Eisenberg, New York Times Bestselling author of `Waiting For Your Cat to Bark'`A great read! I wish I had read this 3 years ago - it would have saved me a lot of time (and pain) at Google! I must admit I was initially not enthused at read another potentially dry analytics book, but this is really engaging right from page."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General Reference 658.872 JAC (Browse shelf(Opens below)) Available SIBMH-B-9308

"Steve has spent years down in the weeds, talking to executives and meditating on a mountain. That unique perspective is the main reason Cult of Analytics is such a unique book. Easy to read, easy to follow, easier still find relevant ideas you can implement in your company.' - Avinash Kaushik, author of `Web Analytics: An Hour A Day'`Web Analysis is central to the success of most modern organisations. However, operationalising the insights gleaned and the next actions to take are what hold back many from reaping the benefits of web analytics. The Cult of Analytics is a must read from someone who is not just sharing hope and theory but someone who has actually done it for others and is willing to show you the way.' - Bryan Eisenberg, New York Times Bestselling author of `Waiting For Your Cat to Bark'`A great read! I wish I had read this 3 years ago - it would have saved me a lot of time (and pain) at Google! I must admit I was initially not enthused at read another potentially dry analytics book, but this is really engaging right from page."

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