Design-centered entrepreneurship

By:

Basadur, Min

Contributor(s):

Goldsby, Michael G

Material type: Text

TextPublication details: Abingdon, Oxon, New York Routledge, Taylor & Francis Group 2016Description: xiii, 239ISBN:

9781138920552

Subject(s):

DDC classification:

658.11 BAS

Summary: "Supported by extensive research and field-testing, this book presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	658.11 BAS (Browse shelf(Opens below))	Available		SIBMH-B-9287

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Previous	658.05 RAM First Lessons In Strategic Financial Management For CA Final Students	658.0522 CON SAS programming for Enterprise guide users	658.05574 BEN Visual analytics for management	658.11 BAS Design-centered entrepreneurship	658.11 SHA Entrepreneurship and new venture creation	658.15 BOE Basics of financial management Exercises	658.15 COR Entrepreneurial financial management: an applied approach	Next

"Supported by extensive research and field-testing, this book presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept."

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