Strategic marketing: planning and control

By:

Drummond, Graeme

Contributor(s):

Material type: Text

TextPublication details: New York Routledge, Taylor & Francis Group 2014Edition: 3rd edDescription: xv, 332 pages : illustrations ; 25 cmISBN:

9780750682718

Subject(s):

DDC classification:

658.802 DRU

Summary: "This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Reference	658.802 DRU (Browse shelf(Opens below))	Available		SIBMH-B-9262

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Previous	658.8 VAR Marketing Communication: Principles and Practice	658.800285574 BAN Marketing database analytics:	658.8008968073 KOR Hispanic marketing: the power of the new Latino consumer	658.802 DRU Strategic marketing: planning and control	658.802 NEV Marketing methods to improve company strategy	658.802 PAR Contemporary issues in marketing and consumer behaviour	658.802 PER Strategic integrated marketing communication: theory and practice	Next

"This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions."

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