Frameworks for market strategy

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Material type: Text

TextPublication details: New York London Routledge 2017Edition: European EditionDescription: xxxviii, 591 pages illustrations 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.802 CAP (Browse shelf(Opens below))	Available		SIBMH-B-9215

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Previous	658.8 TRE The discipline of market leaders: choose your customers, narrow your focus, dominate your market	658.8 ZYM The end of marketing as we know it	658.80019 SIN Reverse psychology marketing	658.802 CAP Frameworks for market strategy	658.802 COP Marketing communications management:	658.802 DAV Beating the commodity trap	658.802 DEN Killing giants: 10 strategies to topple the Goliath in your industry	Next

Includes bibliographical references (pages 564-578) and index.

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