Review of marketing research, Vol. 6

Contributor(s):

Malhotra, Naresh K. [ed.]

Material type: Text

TextPublication details: London; New York Routledge 2010Description: xxiii, 190 pages illustrationsISBN:

9780765621276

Subject(s):

DDC classification:

658.8 MAL

Summary: The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.8 MAL (Browse shelf(Opens below))	Available		SIBMH-B-9184

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Previous	658.8 KEL Beyond buzz : the next generation of word-of-mouth marketing	658.8 KHE You can sell :	658.8 KOT Marketing 3.0: from products to customers to the human spirit	658.8 MAL Review of marketing research, Vol. 6	658.8 MAS Marketing performativity:	658.8 MOE The four pillars of profit-driven marketing	658.8 NWA Entrepreneurship marketing:	Next

Includes bibliographical references and index.

The Review of Marketing Research series provides in-depth, state-of-the-art articles by the marketing fields leading researchers and scholars. Each volume in the series represents an across-the-board view of the full range of current marketing research methodologies.

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