e-Business fundamentals

Contributor(s):

Material type: Text

TextPublication details: London New York Routledge 2003Description: xvi, 271 p. ill. 24 cmISBN:

9780415255950

Subject(s):

DDC classification:

658.84 JAC

Online resources:

Table of contents only

Summary: A broad overview of key eBusiness issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing basics.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.84 JAC (Browse shelf(Opens below))	Available		SIBMH-B-9181

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Previous	658.84 COL Capturing customers.com: radical strategies for selling and marketing in a wired world	658.84 GEL Response: the complete guide to profitable direct marketing	658.84 HAN Principles of internet marketing	658.84 JAC e-Business fundamentals	658.840951 LAM China now	658.85 BAC Selling to major accounts	658.85 BRE 10 steps to sales success: the proven system that can shorten the selling cycle, double your close ratio, and significantly increase your income	Next

Includes bibliographical references and index.

A broad overview of key eBusiness issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing basics.

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