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Marketing to millennials

By: Material type: TextTextPublication details: New Delhi Wiley India 2017Description: xv, 336 pages illustrations 23 cmISBN:
  • 9788126569175
Other title:
  • Marketing to millennials for dummies
Subject(s): DDC classification:
  • 658.834 PAD
Summary: "Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.834 PAD (Browse shelf(Opens below)) Available SIBMH-B-9122
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.83 KAD Guerrilla marketing research 658.83 STE The marketing research guide 658.834 MCQ Customer visits: 658.834 PAD Marketing to millennials 658.834 SIN India reloaded : inside India's resurgent consumer market 658.834082 BRO Boom: 658.834082 BRO Boom:

Includes index.

"Millennials make up the largest and most valuable market of consumers in the United States--but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd."

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