Advertising management

By:

Jethwaney, Jaishri N

Contributor(s):

Jain, Shruti

Material type: Text

TextPublication details: Oxford Oxford University Press 2012Edition: 2nd edDescription: xxii, 653 p. ill. 20 cm. CD-ROMISBN:

9780198074120 (pbk.)
0198074123 (pbk.)

Subject(s):

Advertising -- Management

DDC classification:

659.1 JET

Summary: The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	659.1 JET (Browse shelf(Opens below))	Available		SIBMH-B-9043

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.872 VAR Mobile marketing-fundamentals and strategy	659.072 JUG Advertising and public relations research	659.072 JUG Advertising and public relations research	659.1 JET Advertising management	659.1 LEE Principles of Advertising A Global Perspective	659.1 WIN Beyond advertising: Creating value through all customer touchpoints	659.1 ZYM The end of advertising as we know it	Next

Previous ed.: 2006.

The book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.

There are no comments on this title.

to post a comment.