Designing health communication campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

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TextPublication details: Newbury Park, Calif. : Sage, c1992.Description: xv, 181 p. : ill. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis School of Media & Communication, Bengaluru	362.1 BAC (Browse shelf(Opens below))	Available		SSMCB-B-4873

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Previous	361.76 BAN I have a dream :	361.765 DOH Management for Social Enterprise	362 MIT Breaking through :	362.1 BAC Designing health communication campaigns :	362.1 GUT Public health communication interventions :	362.1 JOR media messages and public health; a decisions approach to content analysis	362.1 RIG Health and medical public relations /	Next

Includes bibliographical references (p. 177-179).

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