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Media audiences / edited by Barrie Gunter and David Machin.

Contributor(s): Material type: TextTextSeries: SAGE benchmarks in communicationPublication details: London : SAGE, 2009.Description: 4 v. : ill. ; 25 cmISBN:
  • 9781847875792 (hbk. : set)
  • 1847875793
Subject(s): DDC classification:
  • 302.23 GUN 22
LOC classification:
  • P96.A83 M427 2009
Online resources:
Contents:
v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books Symbiosis International University Central Library Reference 302.23 GUN (Browse shelf(Opens below)) Not For Loan VOL. 1 SIU-B-50042
Books Books Symbiosis International University Central Library Reference 302.23 GUN (Browse shelf(Opens below)) Not For Loan VOL. 2 SIU-B-50043
Books Books Symbiosis International University Central Library Reference 302.23 GUN (Browse shelf(Opens below)) Not For Loan VOL. 3 SIU-B-50044
Books Books Symbiosis International University Central Library Reference 302.23 GUN (Browse shelf(Opens below)) Not For Loan VOL. 4 SIU-B-50045

Includes bibliographical references.

v. 1. History of audience study -- v. 2. Measurement of audiences -- v. 3. Aggregated and disaggregated audiences -- v. 4. Audiences and influences.

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