Dimensions of Brand Image: An Exploratory Study
By: BHAGWAT JAGDISH.
Contributor(s): Dhar Upinder [Research Guide].
Material type:
TextPublisher: Pune SI(DU) 2016Description: vi,315.Subject(s): Branding, Brand Image, Mobile Handsets, Mobile ServicesDDC classification: 659.285 Summary: The present study is an attempt to explore the dimensions of Brand Image. In the present study, two most commonly used products Mobile Handsets and Mobile Services were chosen for the study with two most popular brands in each product category. The study commenced with identification of a number of attributes from available literature used for Brand Image. These attributes were screened for redundancy/appropriateness and then were offered to number of judges for their opinion. The screened list was then converted into a psychometric instrument using a seven-point bipolar semantic differential scale. The psychometric instrument was then administered on the respondents for their opinion on Brand Image. Factor analysis was carried out to generate dimensions of Brand Image. T
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Thesis (Phd)
|
Symbiosis International University Central Library | Reference | 659.285 BHA siu-th-154 (Browse shelf) | Not For Loan (Restricted Access) | It is available for consultation in the SI(DU) library. | siu-th-154 |
Browsing Symbiosis International University Central Library Shelves , Collection code: Reference Close shelf browser
| No cover image available |
|
|
No cover image available |
|
No cover image available | No cover image available | ||
| 659.203 HEA 20726 ENCYCLOPEDIA OF PUBLIC RELATIONS | 659.203/HEA 40611 Encyclopedia of public relations / | 659.203/HEA 40612 Encyclopedia of public relations / | 659.285 BHA siu-th-154 Dimensions of Brand Image: An Exploratory Study | 659.29796 IRW Sport Promotion and Sales Management | 659 FAR 14382 ART OF MARKETING | 660 KAM siu-th-115 Heat transfer studies of a horizontal single tube and tube bundles immersed in gas-solid fluidized bed of large particles using artificial neural network |
The present study is an attempt to explore the dimensions of Brand Image. In the present study, two most commonly used products Mobile Handsets and Mobile Services were chosen for the study with two most popular brands in each product category. The study commenced with identification of a number of attributes from available literature used for Brand Image. These attributes were screened for redundancy/appropriateness and then were offered to number of judges for their opinion. The screened list was then converted into a psychometric instrument using a seven-point bipolar semantic differential scale. The psychometric instrument was then administered on the respondents for their opinion on Brand Image. Factor analysis was carried out to generate dimensions of Brand Image. T
There are no comments for this item.