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STUDY ON THE IMPACT OF MARKETING COMMUNICATION MEDIA FOR REACHING OUT TO THE RURAL POOR WITH SPECIAL REFERENCE TO UTTAR PRADESH Gupta Anita English

By:

Gupta Anita

Contributor(s):

R Raman [Research Guide ]

Material type: Text

TextPublication details: pune SI(DU) 2016Description: xxii,185Subject(s):

marketing communication media, rural marketing

DDC classification:

658.802

Summary: To analyze the impact of marketing communication media in reaching out to the poor rural consumers in Uttar Pradesh. The research was undertaken taking into consideration the following issues: 1.) To study the impact of print media in reaching out to the poor rural consumers in U.P. 2.) To study the impact of television media in reaching out to the poor rural consumers in U.P 3.) To study the impact of wall paintings in reaching out to the poor rural consumers in U.P 4.) To study the impact of hoardings in reaching out to the poor rural consumers in U.P 5.) To study the impact of audio-visual media in reaching out to the poor rural consumers in

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Thesis (Phd)	Symbiosis International University Central Library	Reference	658.802 GUP siu-th-148 (Browse shelf(Opens below))	Not For Loan (Restricted Access)	This is available for consultation in SI(DU)		siu-th-148

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Previous	658.800951/WAN 42795 Marketing in China /	658.800951/WAN 42796 Marketing in China /	658.802 EAG Marketing communications	658.802 GUP siu-th-148 STUDY ON THE IMPACT OF MARKETING COMMUNICATION MEDIA FOR REACHING OUT TO THE RURAL POOR WITH SPECIAL REFERENCE TO UTTAR PRADESH	658.802 HIL Marketing Strategy:	658.802 HIL Marketing Strategy:	658.802 MOO Global Marketing and Advertising:	Next

To analyze the impact of marketing communication media in reaching out to the poor rural
consumers in Uttar Pradesh. The research was undertaken taking into consideration the
following issues:
1.) To study the impact of print media in reaching out to the poor rural consumers in U.P.
2.) To study the impact of television media in reaching out to the poor rural consumers in U.P
3.) To study the impact of wall paintings in reaching out to the poor rural consumers in U.P
4.) To study the impact of hoardings in reaching out to the poor rural consumers in U.P
5.) To study the impact of audio-visual media in reaching out to the poor rural consumers in

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