Communicating India's soft power : Buddha to Bollywood / Daya Kishan Thussu.
Material type:
TextPublication details: New Delhi Sage Publications India Pvt Ltd 2016Description: 233 pages ; 22 cmISBN: - 9789351508168 (PB)
- 302.23 THU 23
- P94.65.I4 T58 2016
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| 302.23 THO 35638 Strong Religion, Zealous Media: | 302.23 THU Internationalizing media studies / | 302.23 THU Communicating India's soft power : | 302.23 THU Communicating India's soft power : | 302.23 THU 33942 War and the Media | 302.23 THU 34562 War and the Media | 302.23 TIK Power, Pen and Patronage : Media Culture and the Marathi Society |
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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