Hey Whipple squeeze this! : the classic guide to creating great ads

By:

Sullivan, Luke

Contributor(s):

Edward Boches [Author]

Material type: Text

TextPublication details: New Delhi : Wiley, 2016.Edition: 5thDescription: xiii, 438 p. : ill. ; 23 cmISBN:

9788126561254(pbk)

Subject(s):

Genre/Form:

DDC classification:

659.132, 23 SUL

Other classification:

Online resources:

Cover image

Summary: "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Centre for Management Studies-Noida	Reference	659.132 SUL (Browse shelf(Opens below))	Not For Loan (Restricted Access)	SCMSN-B-7544
Books	Symbiosis Centre for Management Studies-Noida		659.132 SUL (Browse shelf(Opens below))	Available	SCMSN-B-7545
Books	Symbiosis Centre for Management Studies-Noida		659.132 SUL (Browse shelf(Opens below))	Available	SCMSN-B-7546
Books	Symbiosis Centre for Management Studies-Noida		659.132 SUL (Browse shelf(Opens below))	Available	SCMSN-B-7547
Books	Symbiosis Centre for Management Studies-Noida		659.132 SUL (Browse shelf(Opens below))	Available	SCMSN-B-7548

Browsing Symbiosis Centre for Management Studies-Noida shelves, Collection: Reference Close shelf browser (Hides shelf browser)

Previous								Next
Previous	659.1 WEL Advertising :	659.1 WIN Beyond advertising :	659.111 SIS Advertising media planning	659.132 SUL Hey Whipple squeeze this! :	659.142 HER Radios niche marketing revolution :	659.157 BHA Visual merchandising	690.24 RIC Remedial treatment of buildings	Next

Includes index.

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--

There are no comments on this title.

to post a comment.