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Sticky marketing : why everything in marketing has changed and what to do about it / Grant Leboff.

By: Material type: TextTextPublication details: London, UK ; Philadelphia, USA : Kogan Page, 2011.Description: xiv, 217 p. : ill. ; 24 cmISBN:
  • 9780749460501
  • 0749460504
  • 9780749460518
  • 0749460512
Subject(s): DDC classification:
  • 658.8 LEB 22
LOC classification:
  • HF5415 .L362 2011
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School of Media & Communication, Bengaluru 658.8 LEB (Browse shelf(Opens below)) Available SSMCB-B-4724

Includes bibliographical references and index.

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