Ambush marketing and brand protection : law and practice / Phillip Johnson.

By:

Johnson, Phillip (Phillip Michael)

Material type: Text

TextPublication details: Oxford ; New York, NY : Oxford University Press, 2011.Edition: 2nd edDescription: lix, 459 p. ; 26 cmISBN:

9780199696451

Subject(s):

DDC classification:

343.084 JOH.A

Summary: Contents Machine generated contents note: A.AMBUSH MARKETING: CONCEPTS, DEVELOPMENTS, AND INCIDENTS 1.Ambush Marketing A.Introduction B.A Free Spectacle C.The Sponsorship Market D.Guerilla Marketing E.What is Ambush Marketing? F.Types of Ambush Marketing 2.The Evolution of Ambush Marketing Laws B.Constitutional Restraints C.Effectiveness of Ambush Marketing Laws D.Policy Control E.Whither Ambush Marketing Law? B.AMBUSH MARKETING: UNITED KINGDOM AND EUROPEAN UNION LAW 3.Trade Marks and Merchandising B.The Registration of Marks C.Objections to Registration D.Use and Non-Use E.Infringement F.Defences G.Criminal Infringement H.Special Protection for Certain Signs 4.Passing Off, Copyright, and Designs and Related Rights B.Passing Off C.Copyright D.Designs E.Libel and Malicious Falsehood F.Company Names G.Domain Names 5.Symbols and Emblems Contents note continued: A.Introduction B.The Olympics C.Protection of the Olympic Symbols in the United Kingdom D.The Original Exceptions E.The Present Exceptions F.Criminal Infringement G.Chartered Associations 6.Sui Generis Protection against Ambush Marketing by Association B.The Right C.Infringement D.Authorized Users and Consent E.Exceptions to Infringement 7.Licensing, Broadcasting, and Exhaustion B.Contracts, Licences, and Consent C.Coexistence D.Exhaustion E.Broadcasting F.Conditions on Official Sponsors 8.Advertising and Trade Regulation B.Fraud C.Misleading Advertising for Traders D.Consumer Prorecrion E.Self-Regulation F.Street Advertising G.Street Trading H.Aerial Advertising 9.Selling Tickets or Using them for Promotional Purposes B.Ticket Conditions -Conttact C.The Criminal Offences D.Competition Law Contents note continued: 10.Civil and Criminal Proceedings and Border Control B.Civil Enforcement C.Border Control D.Criminal Enforcement E.Avoiding the Need to Enforce C.AMBUSH MARKETING: LAWS AROUND THE WORLD 11.Australia B.Definition of Major Events C.Trade Marks D.Passing Off E.Consumer Protection F.Copyright G.Designs H.Special Protection for Symbols I.Association Rights J.Threats K.Parallel Trade L.Assignment and Licensing M.Broadcasting of Major Events N.Advertising O.Aerial Advertising P.Street Trading Q.Ticket Conditions 12.Canada B.Definition of a Major Event E.Copyright F.Designs G.Special Protection of Symbols H.Association Rights I.Assignment and Licensing J.Parallel Trade K.Advertising L.Ticket Resale 13.New Zealand B.Definition of Major Event Contents note continued: C.Trade Marks H.Special Protection of Symbols K.Assignment and Licensing L.Threats M.Advertising N.Tickets 14.South Africa E.Unlawful Competition J.Advertising M.Tickets 15.United States D.Unfair Competition F.Design Law L.Tickets.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Law School, Noida REFERENCE CUPBOARD	Reference	343.084 JOH.A (Browse shelf(Opens below))	Not For Loan		SLSN-B-11479

Contents
Machine generated contents note: A.AMBUSH MARKETING: CONCEPTS, DEVELOPMENTS, AND INCIDENTS
1.Ambush Marketing
A.Introduction
B.A Free Spectacle
C.The Sponsorship Market
D.Guerilla Marketing
E.What is Ambush Marketing?
F.Types of Ambush Marketing
2.The Evolution of Ambush Marketing Laws
B.Constitutional Restraints
C.Effectiveness of Ambush Marketing Laws
D.Policy Control
E.Whither Ambush Marketing Law?
B.AMBUSH MARKETING: UNITED KINGDOM AND EUROPEAN UNION LAW
3.Trade Marks and Merchandising
B.The Registration of Marks
C.Objections to Registration
D.Use and Non-Use
E.Infringement
F.Defences
G.Criminal Infringement
H.Special Protection for Certain Signs
4.Passing Off, Copyright, and Designs and Related Rights
B.Passing Off
C.Copyright
D.Designs
E.Libel and Malicious Falsehood
F.Company Names
G.Domain Names
5.Symbols and Emblems
Contents note continued: A.Introduction
B.The Olympics
C.Protection of the Olympic Symbols in the United Kingdom
D.The Original Exceptions
E.The Present Exceptions
F.Criminal Infringement
G.Chartered Associations
6.Sui Generis Protection against Ambush Marketing by Association
B.The Right
C.Infringement
D.Authorized Users and Consent
E.Exceptions to Infringement
7.Licensing, Broadcasting, and Exhaustion
B.Contracts, Licences, and Consent
C.Coexistence
D.Exhaustion
E.Broadcasting
F.Conditions on Official Sponsors
8.Advertising and Trade Regulation
B.Fraud
C.Misleading Advertising for Traders
D.Consumer Prorecrion
E.Self-Regulation
F.Street Advertising
G.Street Trading
H.Aerial Advertising
9.Selling Tickets or Using them for Promotional Purposes
B.Ticket Conditions
-Conttact
C.The Criminal Offences
D.Competition Law
Contents note continued: 10.Civil and Criminal Proceedings and Border Control
B.Civil Enforcement
C.Border Control
D.Criminal Enforcement
E.Avoiding the Need to Enforce
C.AMBUSH MARKETING: LAWS AROUND THE WORLD
11.Australia
B.Definition of Major Events
C.Trade Marks
D.Passing Off
E.Consumer Protection
F.Copyright
G.Designs
H.Special Protection for Symbols
I.Association Rights
J.Threats
K.Parallel Trade
L.Assignment and Licensing
M.Broadcasting of Major Events
N.Advertising
O.Aerial Advertising
P.Street Trading
Q.Ticket Conditions
12.Canada
B.Definition of a Major Event
E.Copyright
F.Designs
G.Special Protection of Symbols
H.Association Rights
I.Assignment and Licensing
J.Parallel Trade
K.Advertising
L.Ticket Resale
13.New Zealand
B.Definition of Major Event
Contents note continued: C.Trade Marks
H.Special Protection of Symbols
K.Assignment and Licensing
L.Threats
M.Advertising
N.Tickets
14.South Africa
E.Unlawful Competition
J.Advertising
M.Tickets
15.United States
D.Unfair Competition
F.Design Law
L.Tickets.

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