Lateral marketing: new techniques for finding breakthrough ideas

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Material type: Text

TextPublication details: New Jersey John Wiley & Sons 2006Description: 206 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development	Text Book	658.8 KOT/BES (Browse shelf(Opens below))	Available		SCMHRD-B-16076

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Previous	658.8 KOT/ARM Principles of marketing	658.8 KOT/ARM Principles of marketing	658.8 KOT/BES Lateral marketing : new techniques for finding breakthrough ideas	658.8 KOT/BES Lateral marketing: new techniques for finding breakthrough ideas	658.8 KOT/BOW Marketing for hospitality and tourism	658.8 KOT/BOW Marketing for hospitlity and tourism	658.8 KOT/BOW Marketing for hospitality and tourism	Next

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