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Consuming behaviour
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TextPublication details: Palgrave Macmillan 2009 New YorkDescription: xviii, 430 pISBN: - 9780230555297
- 658.8342 DES
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.8342 DES (Browse shelf(Opens below)) | Available | SCMHRD-B-20961 |
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| 658.834 WOO Market Driven Thinking : | 658.834 ZAL How Customers Think : | 658.834 ZAL Marketing Metaphoria : | 658.8342 DES Consuming behaviour | 658.8343 FOR Brands Laid Bare: Using Market Research for Evidence-Based Brand Management | 658.8343 GUL/JAI Winning strategies for the Indian market | 658.8343 GUL/JAI Winning strategies for the Indian market |
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