Chaos monkeys : obscene fortune and random failure in Silicon Valley / Antonio García Martínez.
Material type:
TextEdition: First editionDescription: xi, 515 pages ; 24 cmISBN: - 9781785034558
- 0062458191
- Social media -- Marketing
- Online social networks
- Internet industry -- Biography
- Internet marketing
- Digital media
- Marketing -- Management
- 05.70 communications industry: general
- BIOGRAPHY & AUTOBIOGRAPHY -- Business
- BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
- TECHNOLOGY & ENGINEERING
- Reichtum
- Informationstechnische Industrie
- Medienwirtschaft
- Social Media
- Marketing
- Silicon Valley
- Silicon Valley (Etats-Unis)
- 302.302 MAR 23
- HM742 .G37 2016
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis International University Central Library | 302.302 MAR (Browse shelf(Opens below)) | Available | SIU-B-49891 |
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| 302.3 SEI 24170 CASES IN ORGANIZATIONAL BEHAVIOR | 302.3/SYL 43159 Negotiating in the leadership zone / | 302.3015193 BRA 23543 NEGOTIATION GAMES | 302.302 MAR Chaos monkeys : | 302.302 ROS Constructing digital cultures : | 302.30285/DEL 42494 The participatory cultures handbook / | 302.30285/MUR 39187 Twitter : |
Includes index.
Prologue: The garden of forking paths -- Part 1: Disturbing the peace. The undertakers of capitalism -- The human attention exchange -- Knowing how to swim -- Abandoning the shipwreck -- Part 2: Pseudorandomness. Let me see your war face -- Like marriage, but without the fucking -- Speed is a feature -- D-Day -- A conclave of angels -- The hill of sand -- Turning and turning in the widening gyre -- ¡No pasarán! -- The dog shit sandwich -- Victory -- Launching! -- Dates @Twitter -- Acquisition chicken -- Getting liked -- Getting poked -- The various futures of the forking paths -- Retweets are not endorsements -- The dotted line -- Endgame -- Part 3: Move fast and break things. Boot camp -- Product masseur -- Google delenda est -- Leaping headlong -- One shot, one kill -- Twice bitten, thrice shy -- Ads five-oh -- The narcissism of privacy -- Are we savages or what? -- O Death -- The barbaric yawn -- Going public -- When the flying saucers fail to appear -- Monetizing the tumor -- The great awakening -- Barbarians at the gates -- IPA> IPO -- Initial public offering: a reevaluation -- Flash boys -- Full frontal Facebook -- Microsoft shrugged -- Ad majorem Facebook gloriam -- Adiós, Facebook -- Pandemonium lost -- Epilogue: Man plans and God laughs.
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent exposé of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world."--NoveList.
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