Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

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TextPublication details: Boston : Prentice Hall, c2011.Description: xxx, 512 p. : ill. (some col.) ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis School for Liberal Arts	658.8/04 (Browse shelf(Opens below))	Available		SSLA-B-6625

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Previous	658.8 A Framework for Marketing Management	658.8 Marketing management :	658.8 The Oxford Handbook of Strategic Sales and Sales Management .	658.8/04 Business-to-business marketing :	658.8/12 Harry Potter :	658.8/2 Advertising, promotion, and other aspects of integrated marketing communications /	658.8/27 Brand Avatar :	Next

Includes bibliographical references and index.

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