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Internet Marketing Mohammed Rafi A., Fisher Robert J., Jaworski Bernard J. & Paddison Gordon J.

By: Contributor(s): Material type: TextTextPublication details: New Delhi Mc GrawHill 2003Edition: International ednDescription: 743 p., PBISBN:
  • 9780071232593
Subject(s): DDC classification:
  • 658.8 4 MOH
Summary: This book is the result of a multiyear effeort to understand how the internet has affected the function of marketing.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Management Studies SIMS-7/14.4 658.8 4 / MOH SIMS-B-021329 (Browse shelf(Opens below)) Available SIMS-B-21329
Books Books Symbiosis Institute of Management Studies SIMS-7/14.4 658.8 4 1 SIMS-B-021328 (Browse shelf(Opens below)) Available SIMS-B-21328

658.8 4

This book is the result of a multiyear effeort to understand how the internet has affected the function of marketing.

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