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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Contributor(s): Material type: TextTextPublication details: London Sage Publications Ltd 2015Edition: 2nd editionDescription: xiv, 332 pages : illustrations (some color) ; 24 cmISBN:
  • 9781473913011
  • 1473913012
  • 9781473913004
  • 1473913004
Subject(s): DDC classification:
  • 42791
LOC classification:
  • HM742 .T88 2015
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 658.872 TUT (Browse shelf(Opens below)) Available SIU-B-49997
Books Books Symbiosis International University Central Library 658.872/TUT 42791 (Browse shelf(Opens below)) Available siu-b-42791

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

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