The automatic customer : creating a subscription business in any industry
Material type: TextPublication details: Portfolio, 2015, New YorkDescription: 218 pages; 23 cmISBN:- 9780241247006
- 658.87 WAR
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Symbiosis Institute of Business Management - Hyderabad General | General Book | 658.87 WAR (Browse shelf(Opens below)) | Available | SIBMH-B-8348 |
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: General Book Close shelf browser (Hides shelf browser)
658.87 FIS The new science of retailing: how analytics are transforming the supply chain and improving performance | 658.87 KUM Marketing Channels | 658.87 SPE Category killers : the retail revolution and its impact on consumer culture | 658.87 WAR The automatic customer : creating a subscription business in any industry | 658.872 GAL The power of Foursquare : | 658.872 GED Advanced Google AdWords | 658.872 GED Advanced Google AdWords |
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book."
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