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Serious play : how the world's best companies simulate to innovate

By: Material type: TextTextPublication details: Harvard Business School Press, Boston, mass., 1999.Description: xxiv, 244 pages; 24 cmISBN:
  • 9780875848143
Subject(s): DDC classification:
  • 658.4035 SCH
Summary: "How the world's leading companies model, prototype, and simulate to innovate."
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"How the world's leading companies model, prototype, and simulate to innovate."

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