Billions : selling to the new Chinese consumer
Material type: TextPublication details: Palgrave Macmillan, New York, 2005.Description: xiii, 225 pages : illustrations; 25 cmISBN:- 9781403971692
- 658.834 DOC
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Book | 658.834 TOM (Browse shelf(Opens below)) | Available | SIBMH-B-8288 |
"This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and
preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals
the pitfalls into which multinationals often fall."
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