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18 brand astras : using brand abilities as weapons for CRISP brand building Jagdeep Kapoor
Publication details: Responsr Books 2003. New Delhi :Description: 134 pISBN:- 9780761996569
- 658.827 KAP.E
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Symbiosis Law School, Noida | 658.827 KAP.E (Browse shelf(Opens below)) | 1 | Available | SLSN-B-11110 |
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| 658.816 SWA Practical Approach to Arm's Lenghth Pricing | 658.816 YAD.T Transfer Pricing in India: Principles and Practice | 658.827 BAI.B Branding in a competitive marketplace | 658.827 KAP.E 18 brand astras : using brand abilities as weapons for CRISP brand building | 658.827 RAM.S Strategic brand management | 658.827 RAM.S Strategic brand management | 658.827 RAM.S Strategic brand management |
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