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Beyond the idea: simple, powerful rules for successful innovation

By: Contributor(s): Material type: TextTextPublication details: Macmillan London 2013Description: xiv, 178 pages: illustrations; 23 cmISBN:
  • 9781447252276
Subject(s): DDC classification:
  • 658.406 GOV
Summary: "Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today."
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"Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endandering the business of today."

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