The lean startup : how constant innovation creates radically successful businesses

By:

Ries, Eric

Material type: Text

TextPublication details: Penguin Business, London, 2019.Description: 320 pages: illustrations; 24 cmISBN:

9780670921607

Subject(s):

DDC classification:

658.11 RIE

Summary: "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.11 RIE (Browse shelf(Opens below))	Available		SIBMH-B-7213

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Previous	658.11 BLO Good small business guide: how to start and grow your own business	658.11 BOW If at first you don't succeed-- : the eight patterns of highly effective entrepreneurs	658.11 RAM Business incubation : an introduction	658.11 RIE The lean startup : how constant innovation creates radically successful businesses	658.11 STE The Martha rules : 10 essentials for achieving success as you start, build, or manage a business	658.11 THI Zero to one: notes on startups, or how to build the future	658.11 THI Zero to one: notes on startups, or how to build the future	Next

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments."

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