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CONSUMER BEHAVIOR : A MANAGERIAL PERSPECTIVE

By: Material type: TextTextPublication details: Delhi Cengage Learning 2015Description: 536ISBN:
  • 978-81-315-2853-2
Subject(s): DDC classification:
  • 658.8 SHA/SHE
Summary: Contents: CB Power, scope and context, foundations of cb, consumer decisions and relationships, building loyalty and consumer value etc.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15532
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15533
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15534
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15535
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15536
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15537
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15538
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15539
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15540
Books Books Symbiosis Institute of International Business General Stacks 658.8 SHA/SHE (Browse shelf(Opens below)) Available SIIB-B-15541

Contents: CB Power, scope and context, foundations of cb, consumer decisions and relationships, building loyalty and consumer value etc.

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