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CB: A South - Asian Perspective

By: Material type: TextTextPublication details: Delhi Cengage Learning 2016Description: 502ISBN:
  • 978-81-315-3071-9
Subject(s): DDC classification:
  • 658.8
Summary: Contents: Internal Influence, External Influence, Consumption and beyond, Consumption and Consumer Behavior, Value and the consumer behavior framework, Product and brand scheme etc.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15522
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15523
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15524
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15525
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15526
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15527
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15528
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15529
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15530
Books Books Symbiosis Institute of International Business General Stacks 658.8 (Browse shelf(Opens below)) Available SIIB-B-15531

Contents: Internal Influence, External Influence, Consumption and beyond, Consumption and Consumer Behavior, Value and the consumer behavior framework, Product and brand scheme etc.

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