Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
Material type: TextPublication details: Mason, Ohio : South-Western Cengage Learning, ©2013.Edition: 9th edDescription: xxii, 729 pages : illustrations (some color) ; 29 cmISBN:- 9781111580216 (hbk)
- 1111580219 (hbk)
- 658.8/2 22
- HF5415.123 .S54 2013
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis School for Liberal Arts | 658.8/2 (Browse shelf(Opens below)) | Available | SSLA-B-5978 |
Previous ed. published in 2010.
Includes bibliographical references and index.
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