The handbook of communication and corporate reputation / edited by Craig E. Carroll.

Contributor(s):

Carroll, Craig E [editor of compilation.]

Material type: Text

TextSeries: Handbooks in communication and mediaDescription: xxvii, 622 pages ; 26 cmISBN:

9780470670989 (cloth)

Subject(s):

DDC classification:

659.2 23

LOC classification:

HD58.7 .H3345 2013

Other classification:

SOC052000

Online resources:

Summary: "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis School for Liberal Arts	Reference	659.2 (Browse shelf(Opens below))	REFERENCE		SSLA-B-5976

Browsing Symbiosis School for Liberal Arts shelves, Collection: Reference Close shelf browser (Hides shelf browser)

Previous			No cover image available				No cover image available	Next
Previous	658.8243/ROO Brands, consumers, symbols, and research :	659/KAT The media handbook :	659/THE The Public Relations Handbook	659.2 The handbook of communication and corporate reputation /	659.2 Public relations campaigns :	659.2 This Is Pr The Realities Of Public Relations-11Th Ed.	700/ CEZANNE	Next

Includes bibliographical references and index.

"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--

There are no comments on this title.

to post a comment.