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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan.

By: Material type: TextTextPublication details: London World Scientific Publishing co pte ltd 2015Description: xxiv, 694 pages : chiefly color illustrations ; 23 cmISBN:
  • 9789814641364
  • 9789814678575 (pbk.)
Subject(s): DDC classification:
  • 658.83 23 CHA
LOC classification:
  • HF5415.2 .C3833 2015
Contents:
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Operation Management G5(6) 658.83 CHA (Browse shelf(Opens below)) Available SIOM-B-13698
Browsing Symbiosis Institute of Operation Management shelves, Shelving location: G5(6) Close shelf browser (Hides shelf browser)
658.83 AAK Marketing Research 658.83 AAK Marketing Research 658.83 AAK Marketing Research 658.83 CHA Marketing analytics : 658.834 LIN Buyology: How Everything We Believe About Why We Buy is Wrong

Includes bibliographical references (pages 675-680) and indexes.

Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.

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