Identifying hidden needs : creating breakthrough products / Keith Goffin, Fred Lemke, Ursula Koners.
Material type: TextPublication details: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010.Description: xxiv, 261 p. : ill. ; 24 cmISBN:- 9780230219762 (hc : alk. paper)
- 0230219764 (hc : alk. paper)
- 658.83 22 42480
- HF5415.153 .G64 2010
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Symbiosis International University Central Library | 658.83/GOF 42480 (Browse shelf(Opens below)) | Available | siu-b-42480 |
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658.83 FRA 3290 Quantitative Models In Marketing Research | 658.83 GEO 24294 CASE STUDIES IN MARKETING RESEARCH AND PRODUCT MANAGEMENT VOL-II | 658.83 GHO 32788 Marketing/marketing research | 658.83/GOF 42480 Identifying hidden needs : | 658.83 GRE 1269 RESEARCH FOR MARKETING DECISIONS | 658.83 GRE 1304 Research For Marketing Decisions | 658.83 GRE 18440 RESEARCH FOR MARKETING DECISIONS |
Includes bibliographical references and index.
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