Fables, fashions, and facts about advertising : a study of 28 enduring myths / John Philip Jones.

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TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xvii, 310 p. ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	659.1/JON 42479 (Browse shelf(Opens below))	Available		siu-b-42479

Previous	No cover image available	No cover image available	No cover image available			No cover image available	No cover image available	Next
Previous	659.1 JON 33322 Advertising Organizations and Publications	659.1 JON 34320 ADVERTISING BUSINESS	659.1 JON 34323 The Ultimate Secrets of Advertising	659.1/JON 42479 Fables, fashions, and facts about advertising :	659.1 JOS Advertising Research	659.1 JUG Advertising and Public Relations Research	659.1 JUG 24361 ADVERTISING MANAGEMENT	Next

Includes bibliographical references (p. 245-251) and index.

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