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Beyond competitive advantage : how to solve the puzzle of sustaining growth while creating value / Todd Zenger.

By: Material type: TextTextPublication details: HARVARD BUSINESS REVIEW PRESS 2016Description: 207 PBISBN:
  • 9781633690004 (hardback)
Subject(s): Additional physical formats: Online version:: Beyond competitive advantageDDC classification:
  • 658.4 23
LOC classification:
  • HD30.28 .Z43 2016
Other classification:
  • BUS063000 | BUS041000 | BUS071000
Summary: "Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth. "--Summary: "Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth.Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth"--
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Books Books Symbiosis Centre for Information Technology Reference Fiction 658.4 (Browse shelf(Opens below)) Not For Loan WORDI/2016/CRB/1120 DT 08/09/2016 SCIT-B-9951
Browsing Symbiosis Centre for Information Technology shelves, Shelving location: Reference, Collection: Fiction Close shelf browser (Hides shelf browser)
658.4 Beyond competitive advantage :

"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth. Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth. "--

"Every company needs a unique and insightful corporate theory to sustain value-creating growth. Such a theory, if done right, should help guide decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. It's not easy, though, because the process is rife with pitfalls and tradeoffs. Strategy professor Todd Zenger provides the details of the components of a great corporate theory and helps readers reconcile the problems they'll face in pursuing the key activities of growth.Beyond Competitive Advantage provides guidance to the thoughtful strategic leader or the manager tasked with developing strategies for sustaining value and creating growth"--

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