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Consumer Behavior: Buying, Having and Being
Material type:
TextPublication details: Delhi PHI Learning 2015Edition: 11th EditionDescription: 582ISBN: - 9788120350595
- 658.834 SOL
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Symbiosis Institute of International Business General Stacks | 658.834 SOL (Browse shelf(Opens below)) | Available | SIIB-B-15075 |
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| 658.83 MAL/DAS MARKETING RESEARCH: An applied orientation | 658.83 MAL/DAS MARKETING RESEARCH: An applied orientation | 658.83 MAL/DAS MARKETING RESEARCH: An applied orientation | 658.834 SOL Consumer Behavior: Buying, Having and Being | 658.84 Understanding Digital Marketing | 658.84 Digital Marketing Analytics | 658.84 LEW Direct Marketing: Strategies & Tactics |
Contents - Foundations of Consumer Behavior, Internal influences on consumer behavior, external influences on Consumer behavior etc.
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