Marketing value metrics : a new metrics model to measure marketing effectiveness

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Material type: Text

TextPublication details: London Kogan page 2014Edition: 2nd edDescription: viii, 317 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development General Stacks	Text Book	658.800 72 MCD/MOU (Browse shelf(Opens below))	Available		SCMHRD-B-27408

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Previous	658.788 BAL/SRI Business Logistics / Supply Chain Management	658.788 BAL/SRI Business Logistics / Supply Chain Management	658.788 BAL/SRI Business Logistics / Supply Chain Management	658.800 72 MCD/MOU Marketing value metrics :	658.8 BRE Marketing and sales analytics : proven techniques and powerful applications from industry leaders	658.8 CAT/GIL International marketing	658.8 GOD All marketers are liars	Next

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