CREATING POWERFUL BRANDS

By:

CHERNATONY LESLIE DE , McDONALD MALCOLM , WALLACE ELAINE

Contributor(s):

Material type: Text

TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, 2011.Edition: 4th ed. / Leslie de Chernatony, Malcolm McDonald and Elaine WallaceDescription: xxv, 483 p. : ill. ; 24 cmISBN:

9781856178495 (pbk.)

Subject(s):

DDC classification:

658.827 CHE/McD 22

Summary: Illustrates the changing brand environment.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business General Stacks	658.827 CHE/McD (Browse shelf(Opens below))	Available		SIIB-B-15083

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Previous	658.812 ZIK/McL CUSTOMER RELATIONSHIP MANAGEMENT: INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY	658.82 70954 IYE/IYE India Brandished The Branding of Nation	658.827 Strategic Brand Management	658.827 CHE/McD CREATING POWERFUL BRANDS	658.83 BUSINESS RESEARCH METHODS	658.83 Business Research Methods: A South-Asian Perspective	658.83 Business Research Methods: A South-Asian Perspective	Next