Brand chartering handbook : how brand organizations learn 'living scripts'

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Material type: Text

TextPublication details: Addison-Wesley, 1996. Harlow :Description: xii, 413 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management Studies-Noida Reference	Reference	658.575 MAC (Browse shelf(Opens below))	Not For Loan (Restricted Access)		SCMSN-B-602

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