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Building strong brands
Material type:
TextPublication details: Pocket Books London 2010Description: ix,380 pages: illustrations; 20 cmISBN: - 9781849830409
- 658.827 AAK
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.827 AAK (Browse shelf(Opens below)) | Available | SIBMH-B-6300 | |
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Books
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.827 AAK (Browse shelf(Opens below)) | Available | SIBMH-B-6301 | |
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Books
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Symbiosis Institute of Business Management - Hyderabad General | General Book | 658.827 AAK (Browse shelf(Opens below)) | Available | SIBMH-B-6302 | |
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Books
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Symbiosis Institute of Business Management - Hyderabad General | Text Book | 658.827 AAK (Browse shelf(Opens below)) | Not For Loan | SIBMH-B-3559 |
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: General Book Close shelf browser (Hides shelf browser)
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| 658.816 DEO Why I am paying more: price theory and market structures made simple | 658.816 DEO Why I am paying more: price theory and market structures made simple | 658.816 NAG The strategy and tactics of pricing: a guide to growing more profitably | 658.827 AAK Building strong brands | 658.827 AAK Brand leadership | 658.827 AAK Brand leadership | 658.827 AUS Is anybody out there? : the new blueprint for marketing commuications, in the 21st century |
"In this book, Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and introduce the brand-as-person, brand-as-organisation and brand-as-symbol perspectives."
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