Winning The Story Wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
Material type: TextPublication details: Boston, Mass. : Harvard Business Review Press, c2012.Description: viii, 264 p. : ill. ; 25 cmISBN:- 9781422143568 (hardback : alk. paper)
- 1422143562 (hardback : alk. paper)
- 658.802 23 38851
- HF5415 .S223 2012
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Centre for Information Technology ISSUABLE | 668.802 SAC (Browse shelf(Opens below)) | Available | SCIT-B-8775 | ||
Books | Symbiosis Institute of Business Management - Hyderabad Reference | Reference | 658.802 (Browse shelf(Opens below)) | Available | SIBMH-B-2069 | |
Books | Symbiosis Institute of Business Management, Bengaluru SIBMB-11D | 658.802 / SAC (Browse shelf(Opens below)) | Available | SIBMB-B-009280 | ||
Books | Symbiosis Institute of Business Management, Bengaluru SIBMB-11D | 658.802 SAC (Browse shelf(Opens below)) | Available | SIBMB-B-007660 | ||
Books | Symbiosis International University Central Library | 658.802/SAC 38851 (Browse shelf(Opens below)) | Available | siu-b-38851 | ||
Books | Symbiosis School of Media & Communication, Bengaluru | 658.802 SAC (Browse shelf(Opens below)) | Available | SSMCB-B-2992 |
Includes bibliographical references and index.
"The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior -- great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray ; Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual ; Memorable stories based on timeless themes build legions of eager evangelists ; Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world ; Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz." -- publisher.
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