The SAGE handbook of international marketing / edited by Masaaki Kotabe and Kristiaan Helsen.

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Material type: Text

TextPublication details: Los Angeles ; London : SAGE, 2009.Description: xviii, 548 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	Reference	658.84/SAG 38844 (Browse shelf(Opens below))	Not For Loan		siu-b-38844

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Previous	658.8343 KAP New Strategic Brand Management:	658.834/MIT 41260 Employing qualitative methods in the private sector /	658.84 BAA International Marketing	658.84/SAG 38844 The SAGE handbook of international marketing /	658.848 CAV Doing business in emerging markets	658.87 BHO Constructing a Scale to measure the effectiveness of FMCG distribution channels in Rural markets in Maharashtra	658.87 FIN 33225 Retailing Critical Concepts	Next

Includes bibliographical references and index.

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