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Marketing communications management: concepts and theories, cases and practices

By: Material type: TextTextPublication details: Elsevier Butterworth-Heinemann New Delhi 2004Description: xiv, 441 pages: illustrations; 28 cmISBN:
  • 9788131207659
Subject(s): DDC classification:
  • 658.802  COP
Summary: "Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies."
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Book 658.802 COP (Browse shelf(Opens below)) Available SIBMH-B-4688

"Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies."

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