Marketing communications management: concepts and theories, cases and practices
Material type: TextPublication details: Elsevier Butterworth-Heinemann New Delhi 2004Description: xiv, 441 pages: illustrations; 28 cmISBN:- 9788131207659
- 658.802 COP
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Book | 658.802 COP (Browse shelf(Opens below)) | Available | SIBMH-B-4688 |
"Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies."
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