Delivering quality service: balancing customer perceptions and expectations
Material type: TextPublication details: Free Press New York 1990Description: 226ISBN:- 0029357012
- 658.812 ZEI
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Symbiosis Institute of Business Management - Hyderabad General | General Bo | 658.812 ZEI (Browse shelf(Opens below)) | Available | SIBMH-B-4522 |
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658.812 PEP The one to one field book, the complete toolkit for implementing a 1 to 1 marketing program | 658.812 REY A practical guide to CRM : building more profitable customer relationships | 658.812 SHA The DNA of customer experience | 658.812 ZEI Delivering quality service: balancing customer perceptions and expectations | 658.816 HIN Innovation in pricing: | 658.816 SUR Dynamic pricing : concepts and applications | 658.820 BHA The curious marketer : |
"Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a customer's."
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