The one to one manager: real-world lessons in customer relationship management

By:

Peppers, Don

Contributor(s):

Rogers, Martha

Material type: Text

TextPublication details: Currency/Doubleday New York 1999Description: 268ISBN:

9780385494083

Subject(s):

DDC classification:

658.812 PEP

Summary: "In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Non-fiction	658.812 PEP (Browse shelf(Opens below))	Available		SIBMH-B-4458

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Previous	658.812 MET Successful service operations management	658.812 MET Successful service operations management	658.812 MUK Customer focus new imperative vol.I	658.812 PEP The one to one manager: real-world lessons in customer relationship management	658.827 AAK Aaker on branding: 20 principles that drive success	658.827 AAK Aaker on branding: 20 principles that drive success	658.827 AAK Managing brand equity: capitalizing on the value of a brand name	Next

"In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."

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