Total e-mail marketing

By:

Chaffey, Dave

Material type: Text

TextPublication details: Butterworth-Heinemann Oxford ; Boston 2008Edition: 2nd edDescription: 274ISBN:

9788131214527

Subject(s):

DDC classification:

658.84 CHA

Summary: "Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.84 CHA (Browse shelf(Opens below))	Available		SIBMH-B-4277

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Previous	658.8342 LAN Consumer behavior in action:	658.8343 FOU Consumer-brand relationships:	658.8343095 WON The future and me	658.84 CHA Total e-mail marketing	658.84 COL Capturing customers.com: radical strategies for selling and marketing in a wired world	658.84 GEL Response: the complete guide to profitable direct marketing	658.84 HAN Principles of internet marketing	Next

"Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective."

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