Think like a rock star: how to create social media and marketing strategies that turn customers into fans

By:

Collier, Mack

Material type: Text

TextPublication details: McGraw-Hill Education New York 2013Description: xv, 208 pages; 23 cmISBN:

9789351344834

Subject(s):

DDC classification:

302.3028 COL

Summary: "Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand"

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	302.3028 COL (Browse shelf(Opens below))	Available		SIBMH-B-4264

Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General, Collection: General Book Close shelf browser (Hides shelf browser)

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Previous	302.23 RAM Writing for the media	302.230 WOL Autumn of the moguls: my misadventures with the titans, poseurs, and money guys who mastered and messed up big media	302.3 SHE Bargaining for advantage: negotiation strategies for resonable people	302.3028 COL Think like a rock star: how to create social media and marketing strategies that turn customers into fans	302.33 MCQ McQuail's mass communication theory	302.35 BRI The power of collective wisdom and the trap of collective folly	302.35 CHA The sociology of formal organizations	Next

"Mark Collier provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand"

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