Connected marketing : the viral, buzz and word of mouth revolution

Contributor(s):

Kirby, Justin [Editor] Marsden, Paul [Editor]

Material type: Text

TextPublication details: Butterworth-Heinemann Oxford 2006Description: 282ISBN:

9788131207598

Subject(s):

DDC classification:

658.8 JUS

Summary: "Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."-

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.8 JUS (Browse shelf(Opens below))	Available		SIBMH-B-3777

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Previous	658.8 HAR Harvard business review on marketing	658.8 HAY Get clients now! : a 28-day marketing program for professionals, consultants, and coaches	658.8 JAY Supply chain performance management: concepts & cases	658.8 JUS Connected marketing :	658.8 KIR Lessons from a chief marketing officer	658.8 LEO Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company	658.8 LOV Services marketing:	Next

"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."-

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