The interactive corporation: using interactive media and intranets to enhance business performance

"In The Interactive Corporation, author Roger Fetterman explains the new uses of interactive media through case studies of major corporations like Hewlett-Packard Company and Nortel (Northern Telecom). Demonstrating the success of networked interactive media in business processes, Fetterman dissolves the hype and ambiguity often associated with new media and answers the important question "What does interactive media mean to me and my business in the new globally competitive marketplace?"" "The Interactive Corporation is organized for you to have quick access to the case-study success stories in such business areas as manufacturing and distribution. Leading corporations such as Apple Computer, AlliedSignal, Booz-Allen & Hamilton, Kaiser Permanente, and The Boeing Company are profiled as they undergo the metamorphosis into truly interactive corporations." "Through the case studies and business analysis, The Interactive Corporation outlines a method for planning and managing interactive media projects to ensure success and to reveal those elements that will best enable your business to realize its potential. The author clearly focuses on the goals and processes of the corporation to help senior managers apply technology to realize measurable results. The depth of understanding achieved through this process enables corporations to change the nature of the work they do, to the benefit of the corporation, its employees, its customers, and its partners."